By Barry Libert, Megan Beck & Jerry Wind
Digital networks are changing all the
rules of business. New, scalable, digitally networked business models, like
those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and
profit potential for companies in every industry. But this seismic shift isn’t
unique to digital start-ups and tech superstars. Digital transformation is
affecting every business sector, and as investor capital, top talent, and
customers shift toward network-centric organizations, the performance gap
between early and late adopters is widening.
So the question isn’t whether your organization needs to change, but when and
how much.
The
Network Imperative is
a call to action for managers and executives to embrace network-based business
models. The benefits are indisputable: companies that leverage digital
platforms to co-create and share value with networks of employees, customers,
and suppliers are fast outpacing the market. These companies, or network
orchestrators,
grow faster, scale with lower marginal cost, and generate the highest revenue
multipliers.
Supported by research that covers fifteen hundred companies, authors Barry Libert,
Megan Beck, and Jerry Wind guide leaders and investors through the ten
principles that all organizations can use to grow and profit regardless of
their industry. They also share a five-step process for pivoting an
organization toward a more scalable and profitable business model.
The
Network Imperative,
brimming with compelling case studies and actionable advice, provides managers
with what they really need: new tools and frameworks to generate unprecedented
value in a rapidly changing age.
The Network Imperative is available for order from Amazon:https://hbr.org/product/the-network-imperative-how-to-survive-and-grow-in-the-age-of-digital-business-models/10062E-KND-ENG