Define the common purpose in the upper left corner. Define a clear understanding of the common purpose (inspirational) and ultimate goal (aspirational).
Define the strategic objectives on the X-axis. These are the objectives an organization should aim to achieve in order to drive success. Strategic objectives should be well described, have no overlaps (Follow MECE principle) and include measurable with realistic targets.
Define the different businesses on the Y-axis. Plot each business on the Y axis ensuring that the first level is locked.
Define the business outcomes in alignment with the overall organizational objectives in the intersects.
Develop and break down the business outcomes within each intersect. In order to know if businesses are successful we need to assess the current state and define the future state. Therefore, it is important to identify ONE clear goal for each business outcome with a clear delivery roadmap as well as 2 or 3 KPIs with targets and actuals. It is critical that ownership for each business outcome is defined.
Granulate business strategies to a sufficient level of detail. Most BPM objectives are at too high a level of abstraction and need to be broken down to the next level of the organization.
Cascade each intersect into a second level matrix and breakdown business outcomes into key objectives. Plot them across the X-axis.
Break the business down into its business units or functional areas and map them along the Y axis.
Repeat step 5 in the intersects of the second level matrix further breaking down your initiatives, KPIs and milestones.
Make the breakdown from portfolio, programs and projects to initiatives, milestones and tasks very clear through time allocations.
Start with the existing book/portfolio of work and build it out in the matrix to make things clear.
Be sure that the vision is both attainable and ongoing,