ANALYZE THE ENVIRONMENT

SWOT Analysis

Discover opportunities and threats, manage and eliminate threats across the business.

MATRIX TYPE: Unlocked
analyze the environment oppotunities and threats from external environment strategy framework scientrix

PROCESS

  1. Map the strengths, weaknesses, opportunities and threats on the X-axis.

  2. Map the organizational units on the Y-axis.

  3. Conduct research on the organizational position considering the strengths, weaknesses, opportunities and threats.

  4. Analyze the research and map a conclusion in each intersect.

  5. Define critical initiatives that need to be taken to leverage opportunities or mitigate threats and capture them in the matrix intersects.

TIPS & TRAPS

  • Your SWOT analysis must be in the context of a specific goal - this can be your vision, your 5 year objective, your specific product objective or a market pursuit.

  • Summarize your weaknesses by understanding the root causes of your problems.

  • Be careful in stating your strengths - if they are on par with competitors, they are not strengths. This analysis is trying to determine what is unique.

  • Strengths & weaknesses are perceived differently across the organization. Gather staff input in workshops. Provide proof of the final list through market analytics, customer responses, benchmarking, etc.

  • Build and prioritize the strategies and initiatives arising from the analysis with the organization - working from a first draft.

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