ANALYZE THE ENVIRONMENT

PESTEL Analysis

Discover opportunities and threats from changes that are happening in the external environment.

MATRIX TYPE: Unlocked
analyze the environment oppotunities and threats from external environment strategy framework scientrix

PROCESS

  1. Map the PESTEL components on the X-axis

  2. Conduct research on the external environment changes.

  3. Describe the macro-environmental changes within the description field.

  4. Map the internal environment on the Y-axis

  5. Describe the impact in the intersect by brainstorming in the team.

  6. Map the most critical initiatives in the intersects. Mark the estimated impact through the use of colours - green= low impact, yellow= medium, red = high impact.

  7. Deep dive - Use the second level matrix to describe initiatives and get practical about your insights.

TIPS & TRAPS

  • Replace technology with digital. Digital is a broader concept that aims to close the gap caused through the technology revolution

  • Don't feel obliged to fill in all intersects. A stable political environment with little changes to market regulation or service enhancements may not influence your business at all.

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