THE NEXT STEP FOR REVENUE ARCHITECTS
Design a revenue landscape for scalability and sustainable growth
Why is it relevant now?
Massive competitive changes in today’s world have caused companies to rethink how the business collectively creates, orchestrates, connects and manages revenue portfolios. This includes clients, brands, products, channels and regional portfolios. Many CEOs do not believe in their current revenue models, as suggested by a recent Frost & Sullivan CEO survey, which found that 80% of CEOs do not have the confidence in their organizations’ ability to achieve above industry-average sustainable growth rates. One of the key reasons for this is because there is a disconnected, sub-optimized and overly complex revenue landscape.
As a result, organizations are putting more emphasis on the need for revenue architecture. They are appointing Chief Revenue Officers and/or Revenue Architects or are holding the Sales and Marketing Directors responsible to drive the growth strategy, orchestrate and connect the revenue portfolios, drive client centricity and optimize the revenue related processes.